SAP stands for “Systems Applications and Products” is basically an ERP (Enterprise Resource Planning) product. SAP was originally started in 1972 by five former IBM employees in Germany. The main idea behind this development was to provide a business the ability to interact with an integrated database for a different range of applications. As of 2010 survey, SAP has over 25 industry-specific solutions, more than 140,000 installations worldwide and more than 75,000 customers in 120 countries.
SAP not only provides an integrated ERP system consisting of Sales and distribution (SD), Material management (MM), Production Planning (PP), Financial accounting and costing (FICO) but also sells different other business related applications like Customer relationship management (CRM), Business warehouse (BW), Advance planning optimizer(APO), Supplier relationship management (SRM), Product lifecycle management (PLM) etc.
What is SAP SD
SAP SD stands for Sales and Distribution also known as SAP order fulfilment. It is one of the oldest and largest functional modules in SAP system and handles Sales order processing, pricing, picking, packing, shipping and billing etc.
SAP SD consists of all the master data, system configuration and transaction processing to complete the process of order to cash. SAP SD is integrated with other SAP modules like SAP MM (material management) and SAP FICO (Financial accounting and costing).
What is SAP CRM
SAP CRM stands for Customer Relationship Management which is an integrated business solution application provided by SAP and provides tool to help and manage customer relationship in an organized way. SAP CRM solution is easy to use, fully integrated, customized to meet specific requirements and is flexible to implement.
SAP CRM targets midsize and large organizations in all industries and sectors. Main sub modules of SAP CRM are Sales, Marketing, Service, Partner Channel Management, Interaction Center, Web Channel. Business Communication Management, Real-time Offer Management, Trade Promotion Management.